A Google listing checklist for contractors.
· By Austin Baker, founder
Google says complete and accurate info makes you more likely to show up. In our experience, a complete listing is one of the few things you control. Here are 8 quick checks.
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The short version
- Verify your listing.
- Fill in every field: address or service area, hours, phone.
- Add real photos. Reply to reviews.
What Google says
- Google says verifying your business tells it you’re authorized to represent it, so you’re more likely to show up in search results.Source: Google, 2026
The exact words
This tells Google that you’re authorized to represent the business, so it's more likely to show up in search results.
Businesses with complete and accurate info are more likely to show up in local search results.
Source: Google, 2026- Google says to make your business info as complete as possible, so customers know what you do, where you are, and when they can visit.Source: Google, 2026
The exact words
Make sure your business info is as complete as possible in your Business Profile. This helps customers know what you do, where you are, and when they can visit.
Your full address, if your business has a location that customers can visit.
Source: Google, 2026- Google says if you don’t serve customers at your business address, remove the address from your listing.Source: Google, 2026
The exact words
Important: If you don't serve customers at your business address, remove your address from your Business Profile.
When you set your service area, it helps people find your Business Profile.
Source: Google, 2026
The checklist
- Claim and verify it. You should be the owner of your listing.
- Pick the right main category. Choose the one that fits your main job.
- Add your address, or your service area. No shop customers visit? Say where you work.
- Set your hours. Add special hours for holidays.
- Add your phone and website. Check the number rings you.
- Describe your work in plain words. Say what you do, simply.
- Add photos of real jobs. In our experience, finished work beats stock pictures.
- Collect and answer reviews. Ask every customer. Reply to each review.
Photos and replies
You can show customers what you offer and tell the story of your business with photos and videos.
Source: Google, 2026When you reply to customer reviews, it shows that you value their feedback.
Source: Google, 2026
Want it off your plate?
Happlo Autopilot does the posts, review asks, replies and profile care for you.
Questions about your Google listing.
What if I work from home?
If you don’t serve customers at your business address, Google says to remove it and set a service area. See the quotes above.
How often should I update my listing?
Whenever something changes, like hours or phone. Check it every few months.
Can Happlo do this for me?
After setup, yes. We set your listing up right and keep it complete. You stay the owner.
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